We're AJ and Joys — the creative and strategic minds behind Renzel Creative. We didn't take the traditional design route; our background in business and marketing taught us what makes people pay attention, connect, and remember a brand.
Living and creating in New York City, we are fueled by the energy of the world's most iconic creative landscape. That perspective shapes everything we create, from the visuals to the strategy behind them. Every detail is built to help brands cut through the noise and become who they were always meant to be.
We know building a business is already overwhelming enough. That's why we make the creative process feel clear, collaborative, and easy to navigate so you're not left guessing what comes next. You won't just walk away with design files — you'll leave with direction, clarity, and a brand you feel confident in.
Strategy is the spine of every identity we build. We dig into your why, your audience, and your category — distilling it all into a brand platform that gives every future decision a place to stand.
A strong brand doesn't just look good — it feels recognizable before people even realize why. We build visual identities with intention, personality, and consistency to make every touchpoint feel connected.
A custom digital world built for your brand and around how people actually move through it. Thoughtful design, intentional structure, and a seamless user experience created to guide visitors naturally from the first click to the first inquiry.
We listen first. Deep interviews, audience research, and a competitive sweep to understand the territory you're playing in.
We translate research into strategy. Positioning, pillars, and the brand voice that will guide every word and pixel ahead.
Logos, type systems, color, layouts — refined through rounds until everything earns its place.
Final files, brand guidelines, and everything you need to confidently move forward with your new brand.
Custom packages are available for brands needing something more tailored — reach out to hello@renzelcreative.com to connect.
We work across diverse categories, creating brands that feel authentic to each one.
Most branding takes 2–4 weeks; full brand and website builds typically 3–6 weeks, depending on complexity. We move at the pace good work demands — never rushed, never aimless. You'll receive a detailed timeline with your proposal.
Both. After launch, most clients transition to a retainer for ongoing creative direction (campaigns, collateral, and brand stewardship). We'll find the right fit once we've gone live.
Each package includes structured revision rounds, and our process is built to make sure that doesn't happen. We invest heavily in strategy and direction up front, so when concepts arrive, they feel inevitable. If something's off, we listen, recalibrate, and refine.
Yes — full ownership transfers to you on final invoice. You receive every deliverable in editable formats (vector logos, fonts, source files) along with your guidelines. It's your brand to use, evolve, and build on.
Both. A discovery call is the best way to figure out which path makes sense for your situation.
Fill out the form below or email hello@renzelcreative.com. We'll set up a 30-minute discovery call within two business days, and follow up with a proposal that fits your scope.
Tell us about your project below. We'll respond within two business days. General questions? Reach us at hello@renzelcreative.com.
